Hey Eric and Rachael! Thanks for taking time to help clarify the vision and the work for this project together. After sitting with some of the notes and ideas we collaborated on, I've fleshed out a new proposal to guide our work together.

A lot of this update is similar to what was on the last proposal, but with updated clarity and goals. Please take a moment to look through the details and see what ideas or questions arise and we can chat more when we meet again!

Using the artistic concept of a museum, we will create a new understanding of how Aerosha, EAI, and all of its initiatives all relate into one cohesive place of gathering, congruence, and healing. From there, we will use the exquisite aesthetic of Aerosha to inspire and invite others into this unique experience. To do this, we will:

• Create a visual map of "the museum" and how all of the projects and initiatives fit together and fall under one cohesive brand.
• Capture and clarify the unique values of each project, and how they relate.
• Define a clear path to guide people through the experience in a digital setting (website, substack, Instagram, YouTube, etc.)
• Create, design, and publish the EAI Manifesto
• Guide project management for promotion & content creation (social media, email list, etc)

The most important part of this project is putting the vision and values of Aerosha & EAI into practice. We'll work together to translate these across the different courses, videos and podcasts to form consistency and create sustainable systems to make the content production process feel effortless. Most importantly, this master production calendar will serve as a guide to help manage the team's capacity, putting relationships and health at the forefront.

To do this, I will serve as a guide as we do the following:

1. Create A Master Production Calendar
   • Audit currently systems and determine which tool will be best for the calendar
   • Design a calendar template based on 12-week cycles, building in vacation time between the 12 weeks
   • Create a simple system for organizing ideas
   • Fill in the production calendar 12 weeks at a time, with a focus on realistic capacity
   • Develop a sustainable content strategy for posting content
2. Build production workflows for generating content
   • Create a studio setup for recording and editing media (lighting, filming, space setup, app/product recommendations)
   • Create a creative project management system for all content creation including, but not limited to:
     • Recording remote interviews
     • Scheduling future podcasts
     • Scripting new content
     • Process for editing content

As part of the production process, I will help produce various deliverables to implement in the content we create. Examples of this work include, but are not limited to:

• Moving all existing assets (courses, podcasts, etc) into one main home online (tentatively Kajabi)
• Updating the EAI Website, setting creative direction and collaborating with the team and Christina to implement website changes, including layout, typefaces, images, content strategy
• Creating video/audio assets for new Aerosha/EAI initiatives

Upon signing of contract and payment of the first invoice;

1. Alex will set up an initial strategy call to get started. In this call we will clearly outline deliverables for the 6 month contract.
2. Alex and Christina will begin working on the redesign of the EAI website, collaborating with Eric.
3. Alex will create a project management system in either Milanote, Notion, or another application so the whole team can work collaboratively throughout the project.
4. Alex will provide 2 dedicated creative coaching sessions per month to talk through high-level vision of Aerosha/EAI.
5. Alex will provide extra working meetings to work on specific aspects of the project (no limit on these meetings)
6. Alex will provide 1 in person visit per month (rough estimate - not strict) for regular team collaboration and work on the studio space (lighting, audio, video, workflow, etc).

Deliverables

1. Overall Production calendar
2. EAI Website redesign
3. Develop and produce the Aerosha movement project (moving to Kajabi, tentative simple redesign)
4. Prepping for events in February (pre-production, not on site producing)
5. Prepare for Aerosha birthday and Grand Opening 
6. Digital event (40 days/40 nights)
7. DSRX Podcast production:
   
   1. Polarity paradox
   2. Conscious Dominance
   3. Monthly Weather Reports

Based on this updated proposal, I wanted to provide a few options for pricing. Please see the options below for additional pricing information. Because I work so closely with Christina, this would allow deeper collaboration as a team, where then Christina and I can work together on implementing the systems - everything from social media to website design. This is purely an option to make things easier if it makes sense for your team.

Thank you so much for taking time to look through this updated proposal! As we continue to work together, I would like to do the following:

1. I would love to hear your thoughts and if you have any questions. Please see the updated deliverables section to make sure we're on the same page.
2. If everything looks great, I'm happy to generate a contract and nail down the payment schedule together.