What is Creative Operations?

Creative Operations sits at the intersection of strategic vision and practical implementation. It brings structure to creative work without stifling it. My approach combines three essential roles:

Creative Strategist

I help clarify your values, refine your creative direction, and ensure every operational decision aligns with your unique vision.

Systems Architect

I design workflows, select tools, and create documentation allowing your creative processes to scale smoothly without constant management.

Collaborative Partner

I don't just advise – I roll up my sleeves and work alongside you and your team to bring systems to life and ensure they stick.

Alex is exceptional when it comes to creativity, systems and procedures. He delivered a creative and systematic onboarding system for my life coaching business, integrating the platforms I currently use along with some additional ones that bought ease and professionalism to the process.

Kerryn Bricknell, Women's Life Coach

Meet Your Creative Chief of Staff

I'm not just a consultant or coach – I'm a teammate who works alongside you. With a unique blend of strategic vision and hands-on implementation, I help creative entrepreneurs build and run their businesses without sacrificing creative excellence.

Unlike traditional contractors who deliver and depart, or coaches who advise from a distance, I become an extension of your team – bringing both high-level strategy and practical execution to your creative business.

Alex was an absolute delight to work with... He listens, is humble, asks great questions, and provides solutions.

Brian, Executive Director @ Broken to Beloved

The Art of Organized Creativity

Being both highly organized and deeply creative isn't a contradiction – it's a superpower. Most creative entrepreneurs hear "operations" and imagine sterile spreadsheets and rigid processes. I bring something different: systems with soul.

I believe databases can be beautiful. Project management can inspire. Documentation can clarify rather than constrain. My passion lies in bringing elegant order to creative spaces while preserving their essential spark.

He's a rare organized creative, and he knows to play into both of those strengths well. He can keep the bigger vision in mind while also narrowing in on important details.

Kelli Robinson, Program Manager @ Arrabon

What's Standing Between You and Your Best Work

Every day, creative entrepreneurs lose precious time and energy to organizational chaos that silently erodes their ability to focus on what matters. Does any of this feel familiar?

Misalignment - You're drowning in details

When operational details consume your creative energy, it feels impossible to focus on what matters most. Email overload, meeting fatigue, and project sprawl leave you stuck in the weeds instead of pursuing your vision. Projects are falling behind, and you're spending more time tracking what's missing than actually creating. You know you need help, but you're too overwhelmed to even start looking for solutions.

Your systems don't talk to each other

Beyond just scattered tools and disconnected processes, this lack of clarity is a constant mental drain. You're wasting valuable creative energy trying to figure out how to manage projects as you work on them. Information gets lost because there's no clear home for it. You're paying for tools you barely use, while still struggling to find a workflow that actually works. Most importantly, all of this administrative confusion is pulling you away from the meaningful work only you can create—the unique value your creative vision brings to the world.

Your team lacks direction

Clear vision and strong communication aren't just about productivity—they're about values and culture. Whether you're managing a full team, working with contractors, coordinating with virtual assistants, or incorporating AI tools, everyone needs to understand their role in bringing your vision to life. The best teams thrive when they have both clarity and purpose. But right now, despite everyone's hard work, efforts feel uncoordinated and it's becoming increasingly difficult to maintain creative excellence while scaling your operations.

Your creative vision exceeds your capacity

Does this sound familiar? You have an exciting new idea, but every time you try to start, it gets stuck in the mud of existing disorganized projects. Without clear processes in place, you waste precious energy trying to figure out how to begin while simultaneously managing ongoing work. Even when you do manage to launch something new, it quickly gets bogged down in the day-to-day chaos of disorganized creative management. Your "someday" dreams stay stuck in someday, not because you lack ability, but because you lack the right systems and support.

Get back to the Work you Love

Every one of these challenges is pulling you away from what matters most—your Meaningful Work. But here's the good news: these problems are solvable. I'm here to help you get back on track, creating the systems and support you need to spend your days focused on the work that truly aligns with your vision. Let me show you how.

Start the Conversation

Transforming Creative Operations

Every successful transformation begins with trust and vision. As your creative operations partner, I bring both strategic insight and hands-on leadership to guide your business toward greater creative freedom. Here's how we'll work together:

I appreciated the fact that he wanted me to understand what he did and how to make changes myself so that I would have that confidence and knowledge.

Cheryl Collins, Founder & CEO

Values & Vision Alignment

We begin by understanding what drives your creative work at its core. Not just your business goals, but the deeper purpose behind them. I'll help articulate your values and vision clearly, ensuring every operational decision we make strengthens your creative foundation. This isn't just about setting direction—it's about creating a compass that guides every aspect of your operations.

Tailored Systems Design

With clear values as our foundation, we craft frameworks spanning technology, business processes, and personal productivity habits that genuinely reflect how you work best. Together, we'll build systems that bring clarity to your operations and confidence to your creative practice, transforming overwhelm into inspiration.

Team Collaboration Blueprint

Next-level creative work flourishes with effective collaboration. Whether you're managing employees, coordinating contractors, or exploring ways to delegate to virtual assistants and AI tools, I'll help design and implement collaboration structures that extend your creative vision. This isn't just about assigning tasks—it's about fostering an environment where everyone understands their role in bringing your vision to life and feels empowered to contribute their best work.

Creative Project Management

After designing the systems, I take the lead in bringing them to life. This is where ideas transform into reality, where momentum builds, and where your creative vision takes shape. Working side by side, we'll implement the structures that create clarity from chaos. You'll rediscover the excitement of completing projects while dreaming up new ones, maintaining creative momentum even as your operations scale.

The Journey Beyond

Our collaboration evolves with your needs. Some clients partner with me long-term as their creative operations guide, while others work with me to build systems they'll confidently direct moving forward. Either way, you'll experience newfound clarity, creative flow, and the freedom to focus on your most meaningful work.

Start the Conversation

Transformation Stories: Creative Visions Realized

Every creative journey is unique, but the need for clarity and structure is universal. Here's how we've helped creative entrepreneurs overcome challenges and bring their visions to life.

When I sat down with Alex, I was filled with so much doubt... [Now] I have a writing plan, career plan, and a vision for where I want to go during the next few years of my life.

Juniper Weik, Author

Film/Documentary

Bringing Order to a Multi-Year Documentary Series

When Arrabon's documentary series stalled due to fragmented processes and unclear direction, I stepped in—reorganizing the team, implementing production schedules, and creating remote collaboration workflows. The result? A completed series that maintained its creative vision throughout.

"Without Alex's ability to organize, we never would've finished the project." - Arrabon Team

View the full project

EVENT PRODUCTION

Leading Through Transition

When Cre8ion Group's owner needed paternity leave, I stepped in as interim director—developing contractor management systems while preserving their unique creative approach. Operations continued seamlessly during his absence, with improved processes that benefited the team long after his return.

"Alex provided me security that things could get handled while I was out on paternity leave. He's always looking ahead and finding ways to solve problems before they even come." - Corey Verdusco

DIGITAL ECOSYSTEM

Digital Vision, Real Impact

Aerosha needed to transform their digital presence into an avant-garde museum while managing multiple creative channels. We redesigned their website architecture and implemented content systems that matched their creative workflow, allowing them to focus on creating rather than managing technical details.

CLIENT EXPERIENCE

Systems That Feel Human

Kerryn's life coaching business needed professional systems that wouldn't compromise her personal touch. Together, we created an onboarding system integrating existing platforms with new tools—each touchpoint designed to reflect her values while streamlining administration.

"Alex delivered a creative and systematic onboarding system with ease and professionalism." - Kerryn Bricknell

It was a pleasure to work with Alex! He’s organized and took our chaos and made it seamless. I appreciated the ability to toss changes his way and have the confidence they would be covered. Alex is organized, positive, thoughtful, and excellent at what he does. Recommend 100%.

Gabe Knipp, Sr. Director Content and Buzz, YoungLife

Creative Operations

Systems & leadership for uncompromising creative entrepreneurs